Page 10 - 雲林縣政府專刊《雲好店》

100 Unique Attitudes in Yunlin Introduction

Open a shop that gathers interesting souls.

Introduction Former publisher and writer of One Little Day Magazine /
Liu Kuan-Yin

Over the past few years, I have opened several stores that are very popular
among young people. Opening a store is seemingly glamorous but it is actually hard
work. What’s more, hard work doesn’t always reap rewards; it is a matter of money
and sweat. When friends in the media industry come to interview me, they often ask
me one question: “How do you open a great store that customers will like? This is
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popped in my mind to every day that I open my store for business, I always ask my-
self, “Is this a store that is needed?

In an interview, Masuda Soaki, the president of the bookstore chain Tsutaya, said
about a store: “It is like a Shinto shrine with works that are a culmination of people’s
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cess of running a store.” These words of Masuda resonate with what I have in mind.
The ideal store does not differentiate between high and low sales items and unit
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continues to respond accurately to the voices of the market. Only then is it a suc-
cessful store.

I have visited Yunlin no less than ten times in recent years because of my work
and invitations from my collaboration partners. Each time I visit, I am struck by the
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not drastic, but slow and powerful. The speed of change feels well thought out, much
like “collecting souls” as Masuda said.

As one of the earliest places in Taiwan to be developed, Yunlin has not had a
smooth ride. Rather, it has experienced many challenges and hardships that other
counties have not. It is probably for this reason that the transformation in recent
years has been particularly meticulous and cautious, because its achievements

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